ØHLIN
“Crystal” is positioned as one of CLEAR’s latest premium offering to the haircare market in China. The Crystal series is alternatively known as 植觉 in Mandarin, a play on the word “intuition” (直觉) through combining it with botanical associations.
Art Direction · Advertising · Key Visuals
2017
Description
The multi-faceted clear bottles deliver a premium, crystallised look. The Clear shampoo formula is known for delivering dandruff clearance, allowing consumers to have a clear scalp with nothing to hide. This product benefit is further highlighted with the transparent quality of the crystal bottles. The natural benefits of the different botanical ingredients are illustrated in a premium manner.
